series of events

Case Studies

“domestic Idea” series of events

The domestic Idea series of events was coordinated by Glocal Strategy and the leading domestic Financial Media Outlet, the 21st Century Business Herald. The focus was to thoroughly examine how domestic can transition from a manufacturing country to a highly innovative country. The events were attended by a wide variety of major Chinese companies and the mainstream domestic media provided coverage. One of Glocal Strategy’s main clients played an important role in the events.

The events were successful for the media, the companies involved and Glocal Strategy. Through this program we created a new model of the cooperation between the PR agency and Media.

Participating Media:

CCTV-2, domestic Business Network Sina Sohu Netease XinHua《21st Century Business Herald》《domestic Marketing Report》《domestic Marketing》《Marketing domestic》《New Capital Paper》《Oriental Morning Post《Beijing Morning Post》《The Evening Newspaper》。