Glocal："2007 China’s Best PR Agency"(2007-12-25)

With the major marketing awards issued, the "2007 Marketing Grand Ceremony" draws to its close on December 15th, 2007. Glocal was awarded the "2007 China’s Best PR Agency" with its "little input achieving huge influence" case studies. ZenithOptimedia China won the "2007 China Best Media Agency" award. Unexpectedly, the "2007 China Best Innovation Advertising Agency" award was vacant and had not been granted to any ad companies from the WPP.

The "Marketing Grand Ceremony" is a great annual event held by CCTV and <ChinaMarketing>, China’s largest marketing magazine. In its 5th year, this annual event debuted it first PR related awards and this reflected that more and more attention is being focused on professional service firm.

Glocal Strategy Formally Joined Worldcom Public Relations Group (2007-10-29)

Worldcom Public Relations Group, the world's leading network of independently owned public relations counseling firms, held the Asia Pacific Region Fall conference in Macau on Oct. 24th. Glocal Strategy PR consultancy signed an agreement with Worldcom, formally becoming a member. Hereafter, through our international partnership with Worldcom, Glocal Strategy will draw upon the collective expertise and intellectual capital of more than 1750 consultants in 112 partner firms around the globe, and provide clients specialized PR services based on international criterion.

Mr. Tom Van Blarcom, global Worldcom chairman noted that the organization had been looking for prospects in the Chinese PR market, and seeking for an ideal local partner in Shanghai.   Affiliated Glocal Strategy will share local knowledge and experience with Worldcom partners as well as develop a new local market for Worldcom.

Worldcom Public Relations Group was established in 1988, headquartered in the United States, with some 112 offices on 6 continents worldwide.  It was formed so that the strongest, most capable independent public relations firms could serve national, international and multi-national clients while retaining the flexibility and client-service focus inherent in independent agencies.

Link: www.worldcomgroup.com

Glocal Strategy to Hold the Annual “Marketing Grand Ceremony” with the Cooperation of “China Marketing” ( 2007-10-29 )

 After the China Idea Forum a major event in China ’s marketing industry, held in March 2005 through January 2006, Glocal Strategy worked with China ’s leading marketing magazine, China Marketing, to hold an awards ceremony called the “Marketing Grand Ceremony.”  This event is the largest event in the Chinese marketing industry and influences academia as well as marketing management, franchisers and media. China Marketing cooperated with Glocal Strategy for its experience in event management and topic planning, and together they created new tactics for the event.  Glocal Strategy was entirely responsible for the event topics and the media distribution.

Link: http://bschool.hexun.com/2007/marketingfestival/

     http://www.cmmo.com.cn/congress/2007yxsd/

International Colleagues Visit Glocal Strategy (2006-12-08)

As the economy of China grows and develops, and the Chinese PR market matures, more and more international colleagues have shown an interest in Chinese media-communications and the PR market.  In 2006, a group from Germany , representatives from the Hamburg media communications industry, and a consumer goods specialist from the PR company Lawson Dodd, Joanna Dodd visited Glocal Strategy.  There was broad discussion of what opportunities there are in this new age for independent specialized service providers, and about the promising prospects of pooling and sharing our knowledge.  Of particular interest was sharing cases, employee exchange, and cooperation on projects. Our international colleagues agreed that increasing international cooperation is the most important method of increasing specialized knowledge, management abilities, and keeping a competitive edge for small independent specialized service providers.

Glocal Strategy provides media support for Gotone Sina Sailboat Departure Ceremony (2006-11-30 )

The return of Sina’s vice president Wang Bing, captain and team leader of China ’s first worldwide voyage in an un-motorized boat, has been heralded as a courageous voyage.  The Gotone Sina sailboat’s globe spanning voyage which lasted six months and covered a distance of 18,000 kilometers, ended with their triumphant return to Qing Dao harbor.  Glocal Strategy provided multiple media support for the event. 

With guidance from Glocal Strategy, the worldwide trip received coverage from national media in major cities, as well as coverage from travel, fitness, and business media outlets.  The lifestyle of the explorer and adventurer, the age of great sea voyages, and the spirit of sailing related to the emergence of great nations, were just some of the media angles covered by various outlets.  What’s more, Glocal Strategy demonstrated its topic planning and media implementation skills in the mediums of travel and lifestyle.

For further details please see Sina’s website: http://sports.sina.com.cn/sailing/

Growth Achievements in 2005 for Glocal Strategy Consulting

Our business performance growth topped 40% in 2005. Since, we've achieved success in a wide range of corporate communications services. During the past two years, we created a new cooperative model with high-end media and gained experience in forums, workshops and research-reports releasing.  We apply PR techniques to our topic planning in turn bringing maturity to our branding of consumer products. This system has earned Glocal the leading position in PR communications with high level audiences. In addition, we've successfully been involved in a large scale of cultural activities.

Glocal Strategy Winding up JinJiBaiHua Film Festival and "Red Chalk" Communications Project

At the invitation of the Organizing Committee of the 14th JinJiBaiHua film festival, Glocal Strategy became a partner in the communications of this, the biggest Chinese film festival in China.  On October 26th, the director of the film festival's Organizing Committee, the mayor of Sanya, Hainan , held a welcoming meeting for Glocal Strategy, who introduced the operation model for a news center learned from many film festivals across the world.  We also suggested how the communications for the film festival should be addressed. Meanwhile, our proposed operation plan for the news center and its communication strategy were well received by the Organizing Committee.

Glocal Strategy participated in the operation planning and the execution of the news center and also in its communications and press crisis. We then shifted our focus to the sponsor’s communication planning and execution during the film festival.  In addition, we handled communications for the philanthropic activity "Red Chalk Plan," launched by the 21st Century Business Herald Group. During the film festival, from November 9th to the 12th, film stars and directors from different age groups, all actively joined in the "Red Chalk Plan."   This rural area quality education charity project, inspired by the "Hope Project,” was broadly publicized and communicated, and Glocal Strategy, hence, succeeded in entering the area of charity activity communications.

For more about the film festival, please refer to: http://finance.sina.com.cn/focus/hfbjh/index.shtml
For more about the "Red Chalk Plan", please refer to http://finance.sina.com.cn/focus/hfbjh/

General Manager of Glocal Strategy hosts 21st Century Luxury Brands Forum

On October 28^th, 2006, at the invitation of the 21st Century Business Herald, Mr. Qu Honglin, General Manager of Glocal Strategy hosted the 21st Century Luxury Brands Forum. The forum addressed mainly the issue of market opportunities for local Chinese high profile brands, with the participation of guests from American Express, Gallup and Swellfun among others. The consensus was reached that the Chinese cultural element is undoubtedly the internal support for local Chinese high profile brands, and a renaissance of Chinese culture is essential for Chinese local high profile brands to enter the global market.  In addition to hosting the award ceremony, Mr. Qu also issued awards for local brands.

Glocal Strategy Signs Strategic Partnership with The Performax Group (TPG).

In 2004 a strategic partnership agreement was signed between Glocal Strategy and TPG Consultancy, a U.S. based group. Reputed as the leading consultancy company in segmented markets, TPG owns many subsidiary consultancy companies and serves high profile clients including Citibank, IBM and Pfizer Pharmaceuticals.

Glocal Strategy to Hold a Non-tradable Shares Reform Forum

To become a regulated and mainstream market, it is inevitable for the Chinese capital market to go through a historical non-tradable shares reform.  This deed will transform the outlook of original communication patterns and give new room for professional services. The preparation work for the Forum, influenced the speed at which the reform occurred. The forum was co-hosted with securities media as well as financial media, with the participation of many listed companies and professional organizations.  A full range of issues such as technical solutions and professional communications patterns concerned with the reform were discussed.

Glocal Strategy Joins Hands with 21st Century Business Herald

The “China Idea Forum” organized by Glocal Strategy and 21st Century Business Herald was launched in 2006 at the Four Seasons Hotel. Co-hosted by Glocal Strategy, 21st Century Business Herald, and Jahwa Shanghai, this event was the initial phase of a series focused on national strategy. 

§          Coverage on Related activities: Netease Business Channel (website)

§          Media Reports, including:

                   Xin Hua News Agency: China Idea Shanghai Forum Strengthening of R&D

                                          Experts Thought China Idea Should Not Make a Great Leap Forward

                   21st Century Business Herald: Apocalypse of Japan and Korea

                                                     Transitioning from Traditional Management to Innovation

                   China Business News: R&D the Core Path to Innovation

                   Oriental Morning Post:  The Unavoidable Choice, Innovation or Manufacturing

                   South China : Qu Jianning States Jahwa Intends to be Industry Leader within Five Years

Eye on Crisis Management and Crisis PR (May 2004)  

In 2004 many national and international brands were confronted with business crises.  For this reason, Crisis Management and Crisis PR came to the public attention.  At the invitation of the press, Mr. Qu Honglin, General Manager of Glocal Strategy commented on some of the crisis cases.  Related Media coverage:

§        China Marketing: Consumer Environment Gradually Re-shaping the Outlook of China and Foreign Brands

                 Sina Finance: Giant Procter &Gamble’s SK-ii, Slow to Respond to Crisis

               China Business Post: Why P&G is in Credibility Crisis

                 International Herald Leader: Mis-informationof Figures on Most P&G Advertisements Probably to Cause a Bigger Crisis 

               China Business: SK-II Incidence Triggers the “Figure Justification AD” Crisis

                Economic daily: Why Foreign Brands are Challenged

                 National Business Daily: Multinational Companies Crisis Exposed

                 VIP Weekly: Mu Li and Wang Jiafen, Crisis PR co-stars, Chinese Style.

                 Oriental Outlook: Foreign Brands Aura Fading Away

                China Daily：Warning: Let the Buyer Beware

Old Brand Rebirth Attracting Remarkable Attention

Focused discussion on the rebirth of local brand Jahwa in the Household and Personal Care industry launched by Glocal Strategy attracted remarkable responses from area professionals.  Top national media such as CCTV, China Business, China Business News, and China Marketing reported on this topic.   The brand saw its rebirth due to a product update.

Glocal Strategy to be agent for several well-known companies in 2005  

Glocal Strategy fast moving consumer goods team stands out in projects such as Marketing PR and Jahwa Corporate PR for Unilever’s food product.  In the competition among a large number of national and international PR firms, Glocal Strategy distinguishes itself through excellent strategy planning and systematic executive capability, and hence, earns client' s trusts.

Commencement of partnership bidding for 2005  

The partnership bidding for the year 2005 is well undergoing, with the participation of many national and international competitors.

General Manager Attends Workshop "The Future of Chinese Business Newspapers"  

Invited by 21st Century Business Herald, Mr. Qu Honglin, General Manager of Glocal Strategy, attended the China business annual meeting, co-held by 21st Century Business Herald and CEIBS in Shanghai.  Mr. Qu, while attending the meeting also hosted the workshop ‘the Future of Chinese Business Newspapers.” During the workshop, together with publisher of 21st Century, Shenhao, Media research expert, Yu Guoming, and chairman of Sun Media Group, Wu Zheng, Mr. Qu discussed the features of business newspapers in the coming 4 years.

China Marketing Chief Editor visits GLocal Strategy  

Guests from national renowned marketing periodical, Vice Chief Editor Zhang Huan, senior researcher Jin Huanmin, and others paid a visit to Glocal Strategy.  The two sides had inspiring talks on the development of professional marketing service industry in China and agreed on long-term cooperation.

General manager of Glocal Strategy visits TPG New York headquarter  

May, General manager of Glocal Strategy and other members visited NY headquarter of TPG. They also took a trip around New York University and the headquarters of famous multinational companies such as Pfizer Pharmaceuticals. Meanwhile, the two sides had detailed and thorough dialogues on the cooperation in professional service area.

Business Week Interviews General Manager of Glocal Strategy  

As China becomes the global manufacturing center, the competitive capability of Chinese local brands in the future world market has received more and more attention from renowned international financial media.  On March 9th, Mr. Qu Honglin, General Manager of Glocal Strategy, was interviewed by Dexter T. Roberts, Head of Business Week’s BJ office.  Mr. Qu commented on the differences of competition strategies between local brands and global ones and the prospect of brand globalization in different industries among other topics.

Glocal Strategy offers Communications Service for SGS  

Recently, Glocal engineered its communication service for the global leading third party inspection, verification, testing and certification company, SGS, the leader and innovator of this industry. To keep steps with the further development of Chinese mobile brands in overseas markets, SGS made a substantial investment in establishing a 3G mobile phone verification lab in Shanghai, and at the same time, entrusted Glocal with its professional media and customer targeted communications.

Principal of IRS visits Glocal Strategy  

Mr. Mark Hynes, Principal of IRS (Investor Relations Society), and guests from Xinhua PR Newswire visited Glocal Strategy. They shared their opinions on investor relations management in Europe and China, studied some related cases, and discussed  their future cooperation.