Founding of Glocal Strategy's predecessor, "Topgun Consulting" of the Sabre-Topgun communication organization.

Instrumental in the successful launch of a new brand, Future Cola, for the Wahaha Company.

Engineered the process of brand building for Nongfu Spring Company, helping Nongfu Spring surge from tenth place to third place in the drinking water market. Worked in close collaboration with a new clothes brand Gracewell, providing communication services for its franchiser, making its first investment. The project was a resounding success that was achieved through a holistic communication strategy for Gracewell from various crucial aspects.

Renamed Junce, the agency developed a new marketing strategy, based on the “Topgun Consulting” model, incorporating several strategic functions from selected professional companies specializing in communication, media placement, public relations, and offline service.

Major corporate communication project, working with the Wahaha Group, and helping in a total reshaping of the corporate image.
In this year, Junce began to work for some notable brands in China, such as Skyworth, Liushen, Maxam and 999, providing marketing and corporate communication services for them.

Partnership with many Chinese and international professional agencies. Began to work for Pepsi, Metro,Henkel, and select overseas fund companies.

Collaborated with global partners, such as The PERFORMAX Group, a New York-based consultancy, to establish integrated strategic communications and cross-cultural communication services, while consolidating the ties to top financial media on strategic planning of high level forums. Glocal Strategy has enhanced its leading position in the field of high-level communication, and gained widespread recognition.
Having built productive relationships in our collaboration with regular clients, such as Jahwa, and 999, Glocal Strategy has started regular service for Unilever Foods and overseas risk investment agencies.